Milk Makeup proves not all clean beauty comes in brown packaging with green highlights. The New York based skincare has landed down under and the 2021 skincare landscape is proving fertile grounds for overseas brands to make their mark.
The brand launched in Sephora on March 31 and Hatrik House was there with cam corder in hand and lights on, as lip masks were opened and shades were colour matched. Sephora, with help from The Make Haus brought to life a MILK studio setup - without the high stress shot list and early call times- vibes were zen and lips were plump. The room was buzzing from 10am until late, as guests sunk their once-dried lips into the vegan line of makeup Milk is offering up.
If you need more convincing to get yourself over the line, these are some House favourites:
Milk Makeup Hydro Grip Primer - The marathon runner of primers, the Hydro Grip is formulated using hemp-derived cannabis seed extract 👀 This lays the first (and solid) foundation for your next layer. Long lasting, she's here for a good time and a long time.
KUSH high Volume Mascara - Long, clump-free and thick lashes. We'll just leave it at that.
Melatonin Overnight Lip Mask - The name suggests overnight but we've extended it to brunch the next day. This pocket-sized lip mask hydrates and calms like no other ☁️☁️
Vegan Milk Moisturizer - It's the day-to-day product that gets along with the rest of your makeup case. She's fragrance-free and formulated with vegan milks to hit the hydration sweet spot.
You can shop the full line of MILK Makeup at Sephora now.
Photography: Isabella Coutts
Product: Milk Makeup via Sephora Australia
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